Wagering that many of us are staying in far more now that the nights are drawing in and recognising that there is absolutely nothing worth watching on television, a leading Dorset magazine company has invested heavily in a major autumn promotion to get us all reading again.
The Unique Dorset Magazine stable - home to more than 8 (ie 9) publications - caters to the widest range of extreme-to-wierd enthusiasts and boasts amongst its titles Unique Dorset Bones and Unique Dorset Crones, as well as the more mainstream Unique Dorset Homes and Unique Dorset Gnomes.
Theo Idio-Synkratik, Managing Director of the Threadbone Press's Magazine Division - group owner of the Unique Dorset Magazine Company - is optimistic about the ambitious project. "People just don't read enough these days", he opined, "and that's largely because they have nothing to read. So much that is published these days is what we in the trade call general interest or popular. We, however, cater to the specialist; often to those interested in reading alone about subjects you just don't mention amongst people you don't know well. You'd be unlikely to hear one of our articles being discussed at a fashionable dinner party or encounter it in a dentist's waiting room, for example, but there are forums where they get an airing - I think its a club of some sort somewhere near Sixpenny Handley called 'The Dark Web'. I imagine the drinks are quite expensive."
So is this some kind of educational or social service or perhaps a philanthropic special needs project? Aloysius Conde-Nasty, Editor in Chief is clear: "No not at all. Surveys suggest that many of our readers are borderline normal with some trending into the "on the official radar" category, but diverse as they are, they have one important thing in common: disposable income. No one ever got rich by underestimating the income of the bemused or the lonely and vulnerable". Mr Cnde-Nasty (46) is a former Police Officer.
Download the Complete Unique Dorset Magazine Catalogue HERE
The Unique Dorset Magazine Group is hoping that dark nights and even darker habits are the key to commercial success this Autumn.